ABC of Twitter Hour SEO and why it’s important…
Twitter hours are very popular and represent the chance for you and your sector or niche to have a jolly good chat at a set time every week…I look forward to the ones I’m engaged with and have set streams up in Hootsuite with the hashtag name for ease of following the chat.
Monday is the #BucksHour and #HertsHour..very popular and always a good turnout, exchange of views, news and brand new connection possibilities.
These hashtag gatherings are a chance to build relationships but I noticed on Monday that a couple of those that had posted had in fact scheduled their tweets into the group…they were not actually present…the tweets themselves were the same as the week before, also not good..
This got me thinking…why would anyone schedule tweets into a live hashtag hour that by definition relies on people commenting and engaging and being present?
One answer that occurred to me was that said “contributors” did not know that they were there…the posts had been posted by their social media company…totally wrong in my view and shows that the social media company are hugely negligent in so doing, demonstrating a lack of understanding as to what social media is all about and what it seeks to achieve.
It also tells me that they have little or no care for the brand they are representing…harsh maybe but true.
Let me explain what I mean and how it relates to simple ABC SEO
Social media is surely about participation and to be able to do that you have to be there….you can’t get someone else to go a party for you..
The SEO relates to Social Engagement Opportunities…the chance to engage and share information, Tips and snippets of valuable information that highlights your expertise. Again it takes as read that you are there to take up these engagement opportunities.
♦ A is for…
A relates to Audience and by being in a hashtag hour then you have an audience and you should be engaging with it…being there by proxy is just not good enough.
A also relates to Awareness which is raised by so contributing with the Audience.
By not being present those brands abdicated responsibility to a third party and further abdicated responsibility for their brand as well…harsh words possibly
By not being able to respond to a question the company that were absent missed a good opportunity to reply and possibley raise their Awareness amongst those that did not know them that well. In the Monday case the irony is that the absent company is in marketing…a clear case of self-inflicted sabotage…
The critical A here is Authenticity… relationship building is all about having a genuine interest in others and be willing to share.
♦ B is for…
B relates to Branding…why would you hand this key element of your company to someone else?
It is surely of paramount importance to be the driver of your own brand especially on such an important platform as Twitter. If you rely on someone else to deliver your message then you open yourself up to the possibility that it may not be delivered well. If this happens then all your hard work on brand building could be destroyed through no fault of your own.
♦ C is for…
C covers Communication…how can you possibly do this when you are not there…
What message gets communicated when you schedule into one of these gatherings?
Control needs to be considered as well…what control are you giving someone else to potentially ruin your brand.
In Monday’s case no real damage was sustained but failing to respond to a buy signal is unforgiveable and it negates using social media in your marketing.
Sadly it shows that you are prepared to hand over stewardship of what you do to someone else who can never have your passion for your brand.
Complacency springs to mind here and is a dangerous word to have around you when running your own business.
Many third party social media providers serve a valuable purpose in advising and helping with marketing strategies, there are seberal out there that are at the top of their game. Scheduling is in itself not a bad thing but again it should be done on a short term basis and not over a week because it devalues content and the context of that content.
Modern marketing surely is all about relationships and the building of them? Most of us chant the meet, like know trust elements of getting new customers because that is the best way to move people along your sales funnel building trust all the way in that journey.
By neglecting the ABC’s we reveal a CBA tendency…Can’t Be Arsed…not a good place to be for any brand and relationship building….something to be guarded against.
Where do you stand on scheduling into hash tag hours? Good idea or not?