Linkedin mistakes could cost you more than a meeting..
When you are looking to arrange a meeting where do you go first? I’d bet Linkedin…
When you are researching someone their Linkedin profile comes up ahead of their web site… if that’s the case then it pays to get that profile looking it’s best and working for you and not against you.
Big Mistakes that could be costing you money..as well as not being able to be Found on Linkedin..
This is the THE place to make a first and meaningful impact…your headline is posted where ever you post comments, it’s a snapshot that defines the essence of what you deliver and an indicator of the pain that you solve for clients.
Take some time to get it right…if you leave this blank then Linkedin defaults to your current job title and for many this is not an imaginitive or well written description.
Linkedin are giving you the chance to say something about what you do,to add another keyword rich string so that you can be found so please use it.. Just using the deafult ” Company Website” shows zero imagination…spice up what you do..best accountant in London… be inventive and remember that you get three listings so use them all for SEO and pick different pages to land on not just your home page.
Change the page on a regular basis so that Google keeps coming back to look at your profile. Its easy to change just go to Edit then to websites and make sure that the first box has OTHER written in it..
Your summary is an extension of your Headline and should continue the good work that you have started by telling your story..
Think KEYWORDS you will only get found in a Linkedin search if they are contained in your Summary.
Where have you come from? What gives you the right to deliver what you deliver? Who are your target ccustomers and what pain do you solve?
Is there a clear call to action in your summary?
Do you make it clear what your FABS are?… These are your Features and Benefits..
If you are currently working then try and strike a balance between personal and corporate information. Please remember to add rich media to your summary area…a Slideshare presentation, an AudioBoo and YouTube video.. anything that highlights the benefits that you and you alone deliver.
This is a vital section on your Linkedin profile and one that does not get the attention it deserves..tell people what pain you solve here as well,get those keywords into the copy.
To get that All Star Linkedin staus you need an Educational background and a minimum of three job roles.
It’s too easy just to write your job title…don’t.. Get creative and add some of those vital keywords into your job description, remember your job title influences your appearnace and ranking in all search results..make it easy for people to find you.
Add Media here as well.. make your experience section a place where people can linger and explore more of what you deliver.. keep the interest and buzz about you going.
The biggest mistake that people make is not to link their personal page to their company page… why waste all that time telling someone what you stand for if they then can’t go and view the corporate side of what you do?
That’s bonkers so don’t do it..you would never drive someone to a web page then have nothing there for them to see or no Call To Action,CTA..its the same by saying you have a company page then not letting someone go to it..
5. Profile Badge
This last point is one that most people forget about and it’s a simple tool that allows people to engage with you very quickly. Add this to an email signature or to the bottom of a blog post and you give people permission to connect with you…in a later blog I will show you how to make a signature that gets you connected even faster.
Where can I find this I hear you ask?
To get to the Badge area simply go to Edit Profile then click on the Edit button to the right of your vanity URL (which I hope that you have changed) When you click on Create a profile badge you get a range of size options and appearances of the badge that you can then copy and paste the code of.
These can be put were you like and make your email or blog post look that bit different from those of your competitors.
I have one at the bottom of this post, click on it and fingers crossed you will then go to my Linkedin profile.
If you follow all of the above 5 points then you will be ahead of most other people and your Linkedin marketing will be heading in the right direction…towards success..
If you need any further help then please do cal on 01442 876 038 or email on